Corporate ID
In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.
Typography
Typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).
Design Brief
A design brief is a comprehensive written document for a design project developed in concert by a person representing the business need for design and the designer. The document is focused on the desired results of design – not aesthetics.
Font
a font (also fount) is traditionally defined as a complete character set of a single size and style of a particular typeface.
Colour
colour is the visual perceptual property corresponding in humans to the categories called red, yellow, blue and others
Layout
Page layout is the part of graphic design that deals in the arrangement and style treatment of elements (content) on a page
Copyright
Copyright is a form of intellectual property that gives the author of an original work exclusive right for a certain time period in relation to that work, including its publication, distribution and adaptation, after which time the work is said to enter the public domain. Copyright applies to any expressible form of an idea or information that is substantive and discrete and fixed in a medium. Some jurisdictions also recognize "moral rights" of the creator of a work, such as the right to be credited for the work. Copyright is described under the umbrella term intellectual property along with patents and trademarks.
Job Costing
Job order costing is fundamental to managerial accounting. It differs from Process costing in that the flow of costs is traced by job instead of by process. Process costing is used when the products are more homogeneous in nature.
Fee Setting
A fee setting is how much someone will charge for a service.
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